Web 2.0 has revolutionized online communication.
Gone are the days of static websites. LinkedIn,
Facebook, YouTube, podcasting and a multitude of
social bookmarking sites are here to stay.
Businesses and individuals
worldwide keep finding interesting ways to use
social networks and other interactive online
media to do some pretty amazing things – from
building their brands to getting to know their
customers. However, social networks
and other social media tools are great resources
but lousy masters. Social media can expand the
reach of your organization, but it can make you
LESS productive if you’re not careful. You could
spend all day hopping
around to different sites, updating your
information, and connecting with people all over
the world. But how does that add to your daily
productivity? This course teaches you how to
take advantage of social media, without it
taking advantage of you. You’ll learn how to
emphasize the positive aspects of social media
without letting it kill your productivity.
(In the full-day course version, you’ll know
how to set up your social networks, use
shortcuts in posting your content across
networks, and make the most of your time with
Web 2.0; you’ll see “hands-on” how to share your
message using the latest Web 2.0 technologies.)
Course Objectives
- Nail down your social media goals and pick a
few key targets.
- Avoid distractions and obsessive compulsive
social media disorder.
- Embrace third-party applications to automate
tasks.
- Avoid counter-productive procrastination
behaviors.
- Set up a LinkedIn profile and group.
- Understand the difference between FB profile
and fan pages.
- Get into a routine and keep up with it.
- Scan and cull, rather than checking and
reading in real time.
- Turn one post into multiple posts; systemize
your processes.
- Broadcast your message across multiple
networks.
- Create a Facebook Fan Page.
- Use Twitter and Twitter apps effectively.
- Avoiding Time-Sucking Habits in a Web 2.0
World
- Start a private social network.
- Reinforce your message through blogging.
- Podcast with audio and/or video and set up
an iTunes feed.
- Tag and share your content.
Check
Laura's schedule or
Book Laura now!
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