Laura Stack: The Productivity Pro (R) Leave the Office Earlier
a news"E"letter from The Productivity Pro - Laura Stack
Number 124:: September 2009

Home :: Archive

In This Issue:
Message from Laura
Feature Article: Precision Social Media Strategies
Educational Resources
Time Tips and Traps
Ask the Expert
Laura's Blog
Hot Links
Words of Wisdom
Laura in the NEWS
Book Laura
Where in the World is Laura?
NEW! Monthly Poll
Subscription and Contact Information
Reprint Information

Buy The Exhaustion Cure at Amazon.comA holistic approach to increasing your get-up and go, from the productivity expert whose previous books showed people how to Find More Time and Leave the Office Earlier. If you want to be productive but are just too tired all the time, you need to read this book! Laura Stack combines invaluable insights and practical advice in this guide to becoming more energetic and more productive in every area of life. Stack describes the factors that contribute to low energy (the "energy bandits") and explains how to reduce their effects and build up or renew sources of positive force (with "energy boosters").

Available now from Amazon.com and at better bookstores everywhere.


Buy Find More Time at Amazon.comFind More TimeYou can't add more hours to the day, but Laura will help you make the most of the time you have and get things done. Available now from Amazon.com.

Leave the Office Earlier, Leave the Office EarlierLaura shows you how you CAN get more done than you ever thought possible and still get home to your real life sooner.Available now from Amazon.com.

More of The Productivity Pro's Resources


Educational Resources from The Productivity Pro®
NEW! Streaming online learning library of Microsoft Outlook videos! Ten one-hour modules available for 2003 or 2007—includes detailed workbook with screen shots and step-by-step instructions!

Normally $39 each module. Special through September 2009: ALL TEN modules for $319. Use code ALLTEN in coupon code. Pick Outlook 2003 or 2007.

NEW Monthly Poll
Answers to last month’s poll: What are some “tricks” that you use to help you keep productive and focused at work and at home?

1. Organize tasks and time frames for each; late in the workday - filing, shredding, discarding, misc reading before planning for the next day; for processes that have "wait times" (baking, laundry, etc.) I schedule other small tasks not too far away.
2. Admit when I need to rest and do it! I'm much more focused and energized when I allow myself time to stop when I need to. Take care of the dreaded things first. When the sword is no longer dangling over my head, I can easily focus on everything else.
3. Take an exercise break. It clears my head and makes me feel virtuous.
4. Write things down as they come into my head
5. At the beginning of each day, I pick the 5 most important things I need to accomplish before days end.
6. Make a to-do list – (5 responses)
7. Let go of worrying about things over which I have no control.
8. Take fresh air breaks.
9. On my way to work, I plan out my days activities at work (other than scheduled meetings). On my way home from work, I plan what I need to get done that night at home.
10. Do one thing well and one thing at a time.
11. I do prepare lists on a piece of scrap paper. If I can arrange for a block of uninterrupted time, I can get a lot done. Also, getting everyone out of the house is also key.
12. Calendar reminders, pending folders, and a routine.
13. At home in the evening, if I want to watch a movie, I give myself a set time to watch it and then see how much work (laundry, vacuuming, dusting, dishes, etc.) I can get done before movie time. That keeps me moving and motivated.
14. Eating hard candy. Using a task list (large white board in the kitchen, divided up into sections).
15. At home: turn off the noise box: the TV. At work: turn off the new mail indicator so I keep focused on the work I am doing.
16. To keep focused, I plan in breaks every so often when I have time to do something unrelated (like answer this survey) before going back to my work tasks.


This month’s survey: Have you had some success in shaving off unexpected and unwanted tasks as a result of a new habit or behavior?
 

Words of Wisdom
“Think like a publisher, not a marketer.” - David Meerman Scott

“If content is king, then conversion is queen.” - John Munsell, CEO of Bizzuka

“By creating compelling content, you can become a celebrity.” - Paul Gillin

 


Where in the World
is Laura?

If you're interested in bringing Laura to your organization to present a training seminar for your employees on the day prior or the day after one of these engagements below, please contact John Stack for special "piggyback" pricing.

 

September 2009

17::Atlanta, GA

23::San Antonio, TX

26::Golden, CO

28::Denver, CO

29::Denver, CO

 

October 2009

5::Seattle, WA

8::Parker, CO

10::Tulsa, OK

15::Colorado Springs, CO

26::Denver, CO

29::Englewood, CO

 

November 2009

3::Denver, CO

6::Denver, CO

18-22::Phoenix, AZ

 

December 2009

14::Denver, CO

 

January 2010

14-15::Ft. Meyers, FL

 

February 2010

16::Grapevine, TX


Visit Laura's Calendar On-line for her complete availability.


Laura's Blog

Subscribe to feed:http://blog.theproductivitypro.com

 

Recent posts:

 

Personal Productivity: Why Greensizing is Productive

Time Management: Laura Stack Article Featured in Productive Magazine

Office Productivity: August Edition of The Productivity Pro(R) Newsletter

Business Productivity: Learning in Tough Economic Times Pays Off for Many Organizations

Increasing Productivity: The Productivity Minute #15: Back To School Goal Setting For Parents and Their Kids

Work Life Balance: The Productivity Minute #16 Beating the After-Work Low-Energy Blues

 
Feature Article:

Precision Social Media: Efficiency Strategies and Tactics

 

When it comes to time management, social media can be a double-edged sword. On one hand, it can help you make connections and expand your professional network faster than ever before. On the other hand, you can dump countless hours into social networking sites and see little return on the investment. Here are five things you can start doing right away to help you use social media efficiently and productively:

1. Separate your business life from your personal life. Not only is this a good idea in terms of maintaining professionalism and not boring your friends, but it also has big implications for productivity. If you comingle your personal social networking with professional social networking, you are basically inviting your friends and family into your workday and your clients into your personal life. That means that when you are at work and decide to focus, for example, on marketing yourself, that you will almost certainly be distracted by updates and messages from family and friends. Just glancing through those personal posts is going to make your social media activities take a lot longer than they need to.

I use Twitter (www.twitter.com/laurastack) and LinkedIn for my business network (clients, prospects, vendors) (www.linkedin.com/in/laurastack). I use Facebook for my personal network (actual friends, family, speaker buddies). I do have a Productivity Pro® tip of the day that gets posted to both, but the rest is separate. I announce business seminars, news, and updates on LinkedIn. I put personal updates on Facebook and don’t want to wonder what a client might think. Instead of “friending” my clients, I invite them to become a Fan at my Laura Stack Fan Page instead (www.facebook.com/ProductivityPro), so I can choose what business items to post separate from my wall. I only visit Facebook when I’m on personal time, rather than thinking of it as a marketing activity.

2. Get into a regular social media routine. Keeping current on social networks really doesn’t take that much time – provided you are approaching the task efficiently. It’s easy to spend the better part of an afternoon reading blog posts and checking status updates, but generally speaking, that’s not what you’re there for. In fact, the things that eat up the most time for social media users are typically not things that add value at all; they are just another form of procrastination, like lingering at a coworker’s desk or surfing the web.

The best way to approach building a social media routine is to establish dedicated blocks of time to handle social media. This might be a single 15 minute session each morning or maybe a few quick sessions spread throughout the day, whatever makes sense with your needs and situation. If you keep the time period short you will be more likely to maintain focus and accomplish what you logged on to do and less likely to fritter away time with idle chat or mindless wandering.

Or do what I did: write a year’s worth of postings at one time. Yes, I wrote 365 daily Productivity Pro® tips over the course of a couple focused days, so I don’t have to think of something new to say each day. I currently have over 1500 people following on Twitter, doing nothing more than posting once each day. And I don’t post them manually…read on.

3. Embrace third-party applications to automate manual processes. If you’ve determined that it makes good business sense for you to participate on several social media platforms, it probably won’t be long before you realize just how big a time commitment it takes to keep current on each one. It was hard enough back when we just had to keep our blogs up-to-date. These days, that’s just the beginning. Chances are, at some point, you’re going to need a little help.

That’s where third-party applications come in. Rather than posting to multiple places, sites like Ping.fm allow you to go to one place to make updates to all of your social networking sites. That will save you the trouble of jumping from site to site and generally streamline the experience across the board.

To get even fancier, load your future postings into hootsuite, and have that update Ping, which updates Twitter, Facebook, LinkedIn, delicious, typepad, aim, gtalk, myspace, etc. That means that while you are sitting in a meeting, it can keep your account looking alive. Obviously you don’t want to be disingenuous with such a tool, but it is perfect for reminding followers of special events, sharing professional wisdom, or anything else more strategic than a simple status update.

I also like www.SocialOomph.com (formerly TweetLater) to help manage multiple accounts. It also provides a number of business tools to help you leverage social media effectively. For example, it automatically follows back anyone who follows you on Twitter with a custom message. I also get a digest every day of key words I’m searching for on Twitter.

Last, blip.tv is a video uploading site that posts to YouTube, TubeMogul, iTunes, your blog, etc. automatically. I definitely recommend at least checking out Ping.fm, HootSuite, SocialOomph, and Blip.tv. Your specific needs and personal tastes will influence which platforms makes sense for you, but the best way to learn about them is to give it a try.

4. Decide what you’re really trying to do with SM. The biggest reason that otherwise productive, well-intentioned people end up wasting a ton of time on social networks is that they never sat down and figured out what they were trying to accomplish with social media. It isn’t just about how many friends/followers/readers you have. It’s about what your business has to gain. That might mean interacting with existing clients, reaching out to new prospects, or simply building your online reputation. Whatever makes sense for you, be sure to have a goal in mind whenever you commit yourself to another online profile. Otherwise, you could spend 40 hours a week bouncing from thing to thing without ever adding real value to your business. Meaningful goals might be based on sales (establish one new lead per week), generating awareness (post industry-related content once per day), or even something more subjective, such as establishing a reputation as a valuable online resource for customers and prospects. The bottom line is that you need to know what you are trying to accomplish. After all, if your goal is simply to create an account and make some noise, that’s probably all you’ll do.

5. Connect, listen, and contribute. This is the easiest one to forget. You’ve already decided that you are going to invest time and energy into social networking, don’t forget that you aren’t there to simply broadcast your sales pitch to anyone who will listen. Just like you make time to Tweet, update Facebook, or post on LinkedIn, you need to set aside a few minutes just to see what other people are saying. This will give you great insights into the needs of the community and help you better focus your message when you do have something to say. Even just carving out five minutes twice a day to pop in and see what others are saying can add tremendous value to your social networking activities.

Just as an example, Twitter provides plenty of great opportunities to listen, but realistically, this social media network that is famous for broadcasting what millions of users are eating for lunch does come with its fair share of background noise and low-value information. A third party application like TweetDeck and Twhirl can help you scan, sort, and filter the conversations taking place on Twitter and help you hone in on things that matter without wasting time on things that don’t. If I were to just scan the tweets of everyone I am following , I would be overwhelmed by mundane updates (“eating lunch”), annoying promotions (“retweet to win XYZ”), and complete nonsense (“which Harry Potter character are you?”). TweetDeck allows me to focus on the handful of people that I know well and even keep an eye on important topics through search terms like “productive” or “Outlook.” That saves time and keeps me focused. And make sure YOU don’t post ridiculous updates.

Hopefully I’ve given you a thing or two to think about as you pursue whatever social media endeavors make sense for you and your business. I also hope you’ll drop me a line out there in the social media sphere. See below for my social networks of choice.

Make it a productive day!
(TM)

(C) Copyright 2009 Laura Stack. All rights reserved.

 
Ask the Expert
Hi Laura,

I am feeling a bit overwhelmed right now. Actually the truth would be I am extremely overwhelmed. I just came across your web site, and I think that the advice you have given (if I follow or put wheels on my intentions, so to speak) will definitely help me with my dilemma.

I am a very detail-oriented person, even though you would totally disagree if you could see my home office right now. I am going to attempt to enlighten you as briefly and hopefully without boring you or taking up too much of our time. Laura, I have been married for 32 years and have had public job for many of those years, with the exception of time in between jobs where I have been home after the birth of my 3 children and taking care of my parents before they passed away (my parents were older when I was born, mother 44 and father 52). I guess my purpose for telling you this is that even though I am (or used to be) a detail person and a perfectionist, all of the things that have happened have kinda gotten to me, and I can't even focus to complete a task.

Anyway I was diagnosed with Rheumatoid Arthritis about seven years ago and I am currently taking the orencia treatments monthly (which do contain a small dose of chemo). I haven't been feeling so well, and I guess my paperwork has just gotten out of hand. I am feeling little better now and that's why I want to try and get this work done ASAP (before my next treatment).

My husband is bi-vocational. He has worked for (X) for 23 years and pastors a church near our home for about eight years now. I also try to do his parents’ paperwork (they are elderly and don't understand or are unable to do their work).

I also do the books for the church and so with my paperwork and the church I am definitely feeling overwhelmed at this point. I really can't begin to catch up on my paperwork until I file and organize my office. I have so many papers where I have just jotted down notes and all kinds of other papers similar to that with notes. I would like to just open up a program and start with each paper and enter these notes into the computer. However, I'm not sure which program would be best to put this is and to organize it.

As I told you I do the books for the church, and we are a very small church (small budget too, of course) and I wanted to ask if you know of a good church software to use that is reliable and maybe even free. I did purchase software about five years ago and my computer crashed, and I lost all info. The software I purchased was for churches but it had a lot of problems. that I didn't even realize until I had been using it for a while. (Data didn't pull over for month-end reports correctly among other problems.) This was a program that my husband and I bought and paid out of our pocket for $99.00.

I hope this gives you some ideas as to where I am with everything and that you can give me an idea where to start. At this point when I come up to my office I just want to turn around and leave. So, please help me if you can!

Thank you so much for taking the time to read this. Sorry if I was too long winded or boring. I just would like to get my work accomplished ASAP and I know that this will help my feelings tremendously.

Again, thank you,
Kay P.

Dear Kay,

You are not necessarily disorganized; you have proven you have the ability in the past. You have a capacity issue. You are doing your husband’s parents’ paperwork, your own paperwork, your church’s paperwork, etc., while being sick and dealing with chemo. The symptoms of disorganization and/or laziness often mimic the symptoms of exhaustion. Yes, you could purchase QuickBooks Pro for accounting software and Microsoft OneNote to enter information and notes, but simply having the right tools aren’t necessarily going to help you, if you don’t have the energy to accomplish these tasks. I would concern yourself more with staying on top of paying bills and keeping up with current issues rather than filing. Plan to spend 30 minutes a day shredding, filing, and organizing. Stop when you’re tired. Or hire a bookkeeper to help with the church, parent’s, or personal paperwork.

Best wishes,

Laura
To ask Laura your productivity question simply click here to fill out our online form. 

 
Book Laura

 

Have Laura speak to your company, conference or organization. How do you know if Laura would be perfect for your next event, meeting, or training? View the "Laura Stack Is Perfect For This Group" fact sheet.

 


 
Letters to the Editor

Hi Laura,

I DID use some info I learned from the seminar last Tuesday -- I saw a trade show article I liked and posted it to my Linked In page, then signed up for Twitter, shortened the article URL on tinyurl.com and posted the article with a Twitter comment. All worked like a charm! Thanks for the great seminar and tips.

Linda C.

 
 

Laura Stack: The Productivity Pro (r)

Laura Stack, MBA, CSP
Publisher

Messages from Laura

Follow me on Twitter
Connect on LinkedIn
Join my Facebook Fan Page
Watch my video podcast
Subscribe to my blog feed

 

Book your airfare now and attend our ADVANCED Microsoft Outlook public seminar in Denver to discover little-known tips and tricks for managing your workflow. Are you buried by hundreds (or thousands!) of email messages? Do you spend hours every day in your inbox? If you have a hard time keeping up with your email, attend this critical half day of training with Laura Stack, The Productivity Pro®, a Microsoft Certified Application Specialist (MCAS) in Outlook. She will demonstrate ADVANCED Outlook methods with her actual Outlook software and an LCD projector. This is not simple computer training—it is workflow processing—where you’ll learn to use Outlook to get more work done and increase your performance. Even Outlook “power users” will be amazed by how much they learn. To reduce frustration for all, please do NOT attend if you don’t consider yourself an intermediate/advanced user. Laura moves quickly; you might be seriously lost if you’re a beginner. We will not learn to create folders, schedule meetings, create email, or do any task that is considered a beginner-level skill. Click here for more information or to register. 

Or if you don’t live in Denver, you can attend Laura’s one-hour virtual webinar with on SEPTEMBER 28, 2009 on organizing your office. You may work hard. But if you’re disorganized, every step is a struggle. In this age of downsizing and a do-more-with-less mentality, efficiency is more important than ever before. Only $29 per person! (You can still buy the discounted package of all ten: you’ll get a link to the recording of those that have past. Click here for more information and to register.
 


Laura's Demonstration VideoView Laura's Demonstration Video

Time Tips and Traps Offered by Subscribers

You don't need text messaging, or a cell phone for that matter, to send text messages to someone. Virtually every mobile phone and carrier around these days offers Short Message Service protocol, or phone messaging. It's a simple method of sending messages between the mobile phone and another device. Usually, you enter your message into your phone, and then enter the number to which you wish to send the note. However, most people don't realize that you can send a short message from a computer to the phone, since your email client doesn't accept telephone numbers only, as a telephone does. The secret is the carrier.

Each mobile phone carrier maintains a mail server that allows them to handle short messaging between their phones and other devices--even across carriers---find out what yours is. And that means each mobile phone has to have its own email address. For instance, if your mobile phone number is 303-111-5555, you can instant message your phone by simply entering the phone number and then a domain specific to that carrier, which in Sprint’s case is @messaging.sprintpcs.com. Therefore, to send you a text message to your phone, someone would enter 3031115555 @messaging.sprintpcs.com in the TO field in Outlook, and then simply continue with your email as normal. You'll also need to keep your message short, since SMS only transfers the first 110-160 characters of your message (thus the Short in Short Message Service).

To be featured in this section of our newsletter and get a free eBook with our thanks, send your productivity tip or trick to [email protected] with “Tips and Tricks contribution” in the subject line.


Hot Links


Great Fast Remote Control: 7 Tips For Successfully Managing "Stay-At-Home Staff"

Company article on other search engine options, “How to Kill Your Addiction to Google Search and Get More Productive”

Multi-Tasking is Harmful

Ping Identity Helps Stone Belt Cut IT Costs and Increase Employee Productivity with Single Sign-On to Gmail


Reprint Information
All Articles (C) 1999-2008 Laura Stack. All rights reserved. This information may not be distributed, sold, publicly presented, or used in any other manner, except as described below.

Permission to reprint all or part of this article in your magazine, e-zine, website, blog, or organization newsletter is hereby GRANTED, provided:

1. The ENTIRE credit line below is present,
2. The website link to www.TheProductivityPro.com is clickable (LIVE), and
3. You send a copy, PDF, link, tearsheet, etc. of the work in which the article is used when published.

This credit line MUST be reprinted in its entirety to use any articles from Laura Stack:

© 2009 Laura Stack. Laura Stack is a personal productivity expert, author, and professional speaker who helps busy workers Leave the Office Earlier® with Maximum Results in Minimum Time®. She is the president of The Productivity Pro®, Inc., a time management training firm specializing in productivity improvement in high-stress organizations. Since 1992, Laura has presented keynotes and seminars on improving output, lowering stress, and saving time in today's workplaces. She is the bestselling author of three works published by Broadway Books: The Exhaustion Cure (2008), Find More Time (2006) and Leave the Office Earlier (2004). Laura is a spokesperson for Microsoft, 3M, and Day-Timers®, Inc and has been featured on the CBS Early Show, CNN, and the New York Times. Her clients include Cisco Systems, Sunoco, KPMG, Nationwide, and 3M. To have Laura speak at your next event, call 303-471-7401. Visit www.TheProductivityPro.com to sign up for her free monthly productivity newsletter.

** The above website link to www.TheProductivityPro.com MUST be clickable to receive permission to reprint the article.

 

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Laura in the News!
Top 10 Websites for Getting Inspired to be Productive (includes www.TheProductivityPro.com)

Tame Your Time