The Productivity Pro® Blog by Laura Stack - Time Management, Getting Things Done, How to Be More Productive

Like it or not, social media sites like LinkedIn, Facebook, and Twitter are here to stay – and it isn’t just kid stuff anymore.  In fact, businesses and individuals worldwide keep finding interesting ways to use social networks and other interactive online media to do some pretty amazing things – from building their brands to getting to know their customers.

Where do you stand in this new phase of the internet revolution, which many techies are calling “Web 2.0”?  Perhaps you avoided it altogether…or you’re an addict…or you’re somewhere in between.

Like most technology, social networks and other social media tools are great resources but lousy masters.  You could spend all day hopping around to different sites, updating your information, and connecting with people all over the world.  But how does that add to your daily productivity?  

Since it’s a brand new year, let’s take a look at how you’ve been wasting time online.  Or perhaps you should be spending more time dipping your toes in the social media waters!

What is social media?

Don’t worry if you’ve never quite gotten your head around the term.  Even the experts don’t have a great definition for it.  Think of it this way: social media generally refers to web-based tools that help you connect with people and share information.

This means networking sites, such as LinkedIn and MySpace, as well as information sharing tools like blogs.   Social media is really about connecting people with one another and/or information.

What’s the point?

There was a time when social media was just a novelty—something that people did just for the sake of doing it.  The technology was new, and it was fun to connect with people and find new sources of information and new perspectives.  (It can still be a lot of fun!)

The explosion of blogging created an environment where anyone could be a publisher and share their ideas for little or no cost.  The advent of social networks gave individuals unprecedented access to one another; suddenly chatting with your old friends from college wasn’t limited to the class reunion.

And today, social media has evolved beyond being just a toy for tech-lovers.  As more and more people get involved and the concepts become more mainstream, social media has also become more useful as a professional tool.  For example, my favorites are:

• LinkedIn is a great site that allows you to create a professional profile and make business contacts online.  Most users see the site as a relatively no-nonsense one, which makes it a great resource for building professional relationships and for reaching out to people that you’d like to meet virtually.  I have 400+ contacts currently, all of whom I know personally and would do business with or refer to others.  You can view my LinkedIn profile at http://www.linkedin.com/in/laurastack.

• Blogs, such as TypePad or WordPress (part of your site or not), have become a great way to share your expertise with the world and build your personal or corporate brand.  My blog www.TheProductivityPro.com/blog allows me to share productivity news and insights in an impromptu, informal way.  That means my clients and those interested in productivity are more likely to be familiar with my work, my personality, and my qualifications.

• Twitter is a micro-blog, and has a concept that is perhaps the simplest of any of the social networking sites out there.  Throughout the day, you post the answer to a straightforward question, which is “What are you doing?” Your updates (“tweets”) are limited to 140 characters.  Others can elect to follow your updates and view your posts.  Because of the no pressure, minimal approach, you’d be amazed at how quickly you can build your network on Twitter.  It is a great, fast-paced way to meet people, keep up with your friends and colleagues, and build your personal brand online. You can follow my tweets at www.twitter.com/laurastack.

I could go on about the different platforms that are out there, but that really isn’t the point.  The thing to keep in mind is that there are a variety of sites available to you and that you need to pick and choose which make sense for you.  My favorite is LinkedIn, where I can ask people in my network for introductions to people in their networks.  I’ve gotten business from doors that have been opened by others for me.

Don’t spend a whole lot of time doing research or comparing sites.  Go with your gut and start exploring what is out there.  Some things you will like and see the value in, some you won’t.  The best way to figure out what’s what is to experiment a little.  These sites are extremely user-friendly and are designed to be intuitive.  Generally speaking the site will ask you for your information as you go and help you get started.  The best way to decide what appeals to you is to do some browsing online and try a platform or two to get your feet wet.

Laura, my feet are already wet.  Now what?

Once you have accounts set up on one or more social platforms, there are a few things to keep in mind concerning the day-to-day activities associated with staying connected online:

• Keep up with it.  Whether you are maintaining a social networking profile or your own blog, keep in mind that a neglected site gives a bad impression.  Especially when networking professionally, information that is inaccurate or out of date is going to reflect badly on you.  If people see, for example, that your LinkedIn page has been untouched for months, they just might assume that you are no longer a player at your company or in the industry.

• Censor yourself.  For whatever reason, the internet has an odd way of releasing people’s inhibitions, and often not for the better.  Especially if you are planning to tap social media for professional networking purposes, think about what you are putting out there!  You really need to look at every post assuming that it will be read by your boss, coworkers, clients, your parents, your kids—anybody.  If you already have a site that features some less-than-flattering content or images, now is the time to clean it up.  Need more convincing?  Social networks are increasingly becoming part of the hiring process at many companies.  What would a potential employer find out about you if they put their mind to it?  Would a prospect decide not to hire you based upon the attitude you exude on your page?

• Limit your social networking at work.  The internet is one of the biggest enhancers of productivity in our lifetime, but it is also one of the biggest productivity drains.  Social networks are no exception.  Make sure you keep your social networking—whether that means reading blog postings, updating your profiles, or checking out other people—under control.  Set proper boundaries for yourself.  Some people simply can’t do this and waste inordinate amounts of time on social sites each day, leading some companies to block websites such as myspace.com.  It really doesn’t take that much time to sit down once or twice a day to check in on things and make sure your communication is up-to-date, but it is extremely easy to find yourself wasting half the day doing it.  There is limitless information out there and millions of people available to meet and interact with.  Be sure to keep a handle on how much time you’re spending.

• Limit your social networking at home.  Just by the nature of the beast, even if you use your social networks primarily for professional purposes, you’re going to end up having some fun, too.  Just remember that even though there are countless interesting people out there in cyberspace, there are a handful of much MORE interesting people right under your nose, in your very own home.  Don’t neglect the real people in your life because your busy interacting with the ones on your computer screen.

So get out there and start communicating.  Once you’re up and running, see where it takes you!  Just don’t let it take you out of the productivity zone.

Make it a productive day!tm

(C) Copyright 2008 Laura Stack.  All rights reserved.  www.TheProductivityPro.com

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Importance of Productivity during Down Times

In the summer of 1900…

• The average life expectancy in the United States was 47.
• A three-minute call from Denver to New York City cost $11, which was an incredible sum because the average American made .22 cents an hour, or about $400 per year.
• Most women only washed their hair once a month and used borax or egg yolks for shampoo.
• Only 6% of all Americans had graduated from high school.
• Marijuana, heroin, and morphine were all available over the counter at corner drugstores.
• There were about 230 reported murders in the US annually.

Amazing what a century will change. Amazing what a few months will change. Growth ends, recession sets in, the stock market stops booming, and companies go bust. The recession is impacting our clients in various ways: we’re hearing of layoffs, hiring freezes, reduced budgets, not rehiring for positions as people leave, go on maternity, etc.

Tough economic times are packing a one-two punch in the workplace.

First, everyone is forced to do more with less (POW!).

Second, you have to do it all while dealing with the nagging anxieties that come with an uncertain economy—threats of downsizing, bankruptcies, cost containment, you name it (POW, again!).

So how do we cope—as leaders and as productive employees?

To succeed and keep their doors open, companies must make more money but spend less money and create greater results with fewer resources. You could attempt to cut salaries, benefits, staff, costs, or the quality of your products—all poor options. A better choice? Increase employee productivity. If you have 10 people, and you can get them to improve their productivity by 10%, you just effectively added another staff person without increasing salary expense—a much more attractive response. To do this, your employees need your help.

First of all, get a grip on your personal negative feelings that result from your lack of control. You DO have control over your friends, your love relationships, and your career. You decide for yourself what’s right and what’s wrong, whether you should stay in this weekend or go out, whether to vote Democrat or Republican. You decide who to see, what to wear, what to eat.

However, you have VERY LITTLE control over the government, economic policy, the rise and fall of the stock market, Mother Nature, international events, and even your company direction. Changes can often disrupt your life and force you to change your plans. Often there is little you can do and yet you are overwhelmingly affected by it. Accepting what is means realizing you can’t control certain things and to stop trying. You can sit around and wonder, “Oh, my gosh, how is this going to affect me? What if I’m next to go? How will I pay the bills? I’m going to be a bag lady!” You stew and worry and literally make yourself sick.

These things will happen. They just will. You will get no warning, and nobody will prepare you. And that’s frustrating. Because people will tell you to “reach for the stars—you can achieve whatever you want!” But they don’t mention you might get hit by a comet in the process.

It’s time to accept the things that you cannot change and focus on the things you can. What can you do?

Give yourself a break. Try to stay positive, despite the doom and gloom. Overdosing on pessimistic, overly dramatic news coverage is just going to weigh you down with bad thoughts—not good for those looking to clear their heads and get things done! It’s important to be informed about what is happening in the world, but you definitely don’t want to overdo it.

For months now, we’ve been bombarded with bad economic news every time we turn on the television or pick up a newspaper. No wonder everybody seems to be in a rut. Follow the daily news as much as you need to so that you feel in the loop and understand the issues that affect your industry. Other than that, it might be time to shut off the TV and catch up on some fun reading or spend some more time with family.

Know your job. Seems like this one should be a no-brainer, but you’d be amazed at how often our responsibilities can change and evolve without our even knowing it. Small incremental changes in how employees or departments do business can add up over time, leaving groups of people that work hard, but aren’t contributing to business objectives as effectively as they once did.

For example, in an effort to provide an exceptional level of service, you might find yourself doing work that is below your pay grade. Maybe you end up doing a large portion of the administrative work associated with a project that needs your input. Consider the value of your time!

Make sure that the things that occupy your time are worthy of your talent and expertise and hold your staff to the same standard. With any project, you should be able to look at the time spent, multiply by the pay rate of the ones doing the work, and still feel that your resources were well spent.

If you’ve got a $40,000/year employee stuffing a bunch of envelopes (even just that one time) or a six-figure manager assembling an important presentation page-by-page, then that work becomes awfully expensive!

These examples might seem outrageous to you, but believe me, it happens all the time. Never make the mistake of treating your time like it’s free. Time and other resources are limited, and we need to treat them that way.

As your company and your department are undoubtedly being asked to do more with less, now is the time to step back and take stock of the type of work you’re doing. Many times roles and responsibilities change, but job descriptions do not. As a result, we end up drifting away from core priorities and towards dong work that, while challenging, doesn’t really meet the organization’s immediate needs.

Now might be a good time to step back and ask that all important question: “Why am I (or we) doing this?” If you can’t answer that, or the answer doesn’t make sense, it’s time to purposefully make a change.

Break habits, build systems. Every office that has been around for any length of time has certain unwritten policies and procedures that exist simply because “we’ve always done it that way.” Now is a great opportunity to analyze your existing business practices and find opportunities to break the bad habits that may be bogging your operation down. Take you entire department for example. Do you and your people have a clear idea of your area’s specific responsibilities? Do you have the confidence and determination to say “no” when someone is asking you to do work that is outside your scope of responsibility?

Perhaps over the years your group took on the responsibility of coordinating quarterly meetings with senior managers. It might have made sense for you to be doing the legwork then, but now that the work has become routine, is it really the best use of your talent and resources?

That’s just one specific example, but there are many more out there. Usually, these are the kinds of tasks and responsibilities that make employees want to ask the all-important “Why am I doing this?” question. Rather than spend another day mindlessly plowing though projects that may or may not be a good use of your time, force yourself to take a hard look at what you are doing and why you are doing it.

If you had to pick three tasks or responsibilities that should be the top priorities for your department, what would they be? Once you know, evaluate how much time and energy is dedicated to those things. You might be surprised at how much time we can spend doing things that aren’t even close to the top of that priorities list.

It isn’t always easy to say “no,” but fortunately, that’s where your systems can come in. As you work to create smooth, efficient systems to do work within your department, you can give yourself some ammunition to fend off others in the company that might be inclined to slide work onto your plate where it doesn’t belong. If you don’t have firm policies and procedures in place to identify who should be doing what, it is much more difficult to make the case for “no.”

Analyze your relationships with other departments. Have trouble turning down work coming from other areas of the company? Now is a perfect time to start fresh and rebuild your department’s boundaries. In a frank and honest way, simply explain to others that in light of the current economic situation, your group has taken a critical look at its daily operations and needs to decline certain types of requests in order to build efficiency.

Perhaps you need to apply a little systems thinking and rethink the flow of information. Is there a procedure in place for other business units to request your assistance or input? If there’s not, you’re probably being hit from all angles with requests that may or may not be the best use of your time. Diagram how work moves through your department. Where does it come in from and go out to other departments? Interview your internal customers and find out how you can provide value through reduced services. Can you provide a report monthly instead of quarterly? Can you cancel the weekly project meeting and get everyone to email updates instead? Question travel requests if you feel a conference call will do. One of the best ways to take stock of the situation is to survey your group, ask them what gets in the way of productivity, and to genuinely ask how they would redesign things if they could.

Find the bottom line. Right now, businesses everywhere are taking stock of their must-haves versus their nice-to-haves. From an organizational perspective, which are you?

Economic necessity can force budget cuts and cost containment that might otherwise be unnecessary. One way to prepare yourself for this reality is to make sure you have a good understanding of how you and your people contribute to the company’s bottom line.

Sometimes, it’s easy. If you work in sales, for example, the correlation between what you do every day and the company’s financial success might be very straightforward—my group sells our most profitable product, which makes the company money.

Sometimes that correlation is not so obvious. If you operate in a support role, like Human Resources, you may want to start looking at your various responsibilities and deciding which among them have the greatest influence on the company’s bottom line—either by somehow driving revenue or by controlling expenses. Perhaps you help contribute to developing talent within the company, which clearly has an impact on the overall success of the organization. Employee development always seems to be one of the first things to go during down economic times, but this is not the time to reduce training if you’d like to get more work from fewer people. Or maybe you’re managing clerical or administrative functions that would be expensive to secure elsewhere.
If you can’t draw a line from what you do each day to the financial well-being of the company, then it might be time to do some hard thinking. Your other contributions might be valuable, but in difficult economic times, corporate leadership often becomes must more focused on dollars and cents, for better or for worse.

Where am I going with this? If it isn’t obvious how your contributions benefit the company, be prepared to explain how they do. If you CAN’T explain why certain aspects of what you do are valuable, then it’s time to stop doing them.

At the end of the day, productivity is about more than getting things done. It’s about getting the RIGHT things done and getting them done efficiently.

Make it a productive day! (TM)

(C) Copyright 2008 Laura Stack. All rights reserved.  www.TheProductivityPro.com

Here’s a great site to calculate how much time you waste on Twitter!

Unless you’re in accounting or retail, many businesses slow down dramatically between now and mid-January.  Or maybe your normally-humming business has slowed down to a slow sputter due to the economy.  Take the opportunity to relax a bit and enjoy your family, but also take advantage of the lull by completing some of those projects that have been sitting on the back burner.  You always say, “I’ll get to that someday,” or “I’ll do it when I have more time.”  Well, now’s the day you have more time.  So knock some things out before things pick up again in February.  What could you work on?

·        Purge your filing cabinets of outdated materials you never refer to.

·        Pull all your 2008 tax information.

·        Move old client files to archive boxes in your basement.

·        Clean out your computer files.

·        Finally download, organize, and print your digital photos.

·        Go through your shelves and donate to charity, a retirement home, or your library.

·        Take clothes that don’t fit, you don’t like, or aren’t in style to Goodwill.

·        Organize your pantry and toss expired items.

·        Go through all your bookmarks and delete links no longer of interest.

·        Learn that new software package you bought but never took out.

·        Record a new podcast, youtube video, or product.

·        Write a book proposal or book (my current project), a white paper, or articles.

·        Get rid of items in your crawl space, basement, attic or garage.

·        Give your walls a fresh coat of paint.

·        Train your pet

·        Learn a new sport or start a new hobby.

·        Lose some weight and exercise.

·        Update your electronic press kit on the web (letters, photos, articles, etc.)

·        Sign up for LinkedIn, Facebook, and Twitter, and learn to expand your network.

·        Begin a new marketing campaign.

·        Create new promotional literature and support pieces.

·        Update your video with new footage.

·        Read the stack of books that have been on your nightstand or side table for months.

·        Call every single one of your past clients to say hello.

·        Plan your 2009 goals, objectives, strategies, and tactics.

·        Map out future projects.

·        Start over.

What else can you do to productively take advantage of these slow times?
(c) 2008 Laura Stack

www.TheProductivityPro.com

Times are uncertain. The news programs and websites are all gloom and doom, full of distractions with the financial “crisis” and the upcoming elections. How do we stay productive when Chicken Little is screaming “the sky is falling”? Turn it all off, at least for a while.  Stay off the news websites during the work day. Schedule yourself for some time to read up on the candidates, ballot issues and news that is important to you, but outside of that, turn it off. Keeping the TV on and constantly being on news websites is information overload that creates undue stress. What’s going to happen is going to happen and you watching it unfold on CNN is not going to change anything. What we CAN do to help is to stay productive so that our businesses and households are as healthy as they can be. “But, there are things in the news I want to read/see,” you say? Then create a Google alert at www.google.com to search for for news, articles and blogs on the topics you choose sent straight to your inbox. That way you avoid the clutter on the front page of MSNBC or CNN which can distract you from the tasks at hand. I’m not saying it is not important to remain informed about what’s happening in the country and the world. We just need to control the time we spend on news and television. Our productivity boosts when we are healthy and not over-stressed about things we cannot control. So, skip the news tonight and go for a walk with a loved one.

(C) 2008 Laura Stack. www.TheProductivityPro.com

It happens all the time.  You just want to get some brief information to someone but when you call you get sucked into a long conversation.  Sometimes you don’t WANT the person to answer their phone – you just want to leave a voicemail.  It’s nice to catch up, but what if you just need to pass on some information and get to the next task?   Well friends, someone has come up with a solution for this problem!  Check out www.slydial.com. It lets you just leave a message – simple as that.  It is a free service, and they do offer some premium services for a fee.  It is well worth checking out. 

While on the subject of voice mail – here’s a quick tip.  Before making a call, jot down the bullet points you want to cover.  This way you have an outline for the call, or if you do get voice mail you have a simple list of what you need to cover.  It will save time and help avoid rambling messages. 

Make it a productive day!

(C) 2008 Laura Stack.  All rights reserved.  www.TheProductivityPro.com

Would you be more productive by taking a day off each week from emails?  Some companies have tried to implement no-email days and have received mixed feedback.  This story from ABC News tells of co-workers who discovered that they were across the hall from one another rather than across the country.  It takes time to adjust, but taking a break from email can actually boost productivity and enhance your business relationships.

While it may seem quicker to dash off an email, taking the time to pick up the phone to contact a client or walk down the hall to see a co-worker personalizes the contact.  In this era of “crackberry” communication, it seems like a rare thing to have actual conversations with people.  What would your office be like if everyone took the day off from email and just talked to each other, or picked up the phone to contact clients and vendors?  Are we so addicted to electronic communication that it would hinder our ability to do our work, or would it be a welcome break and boost to productivity.  Give it a shot and tell me what you find! 

(C) 2008 Laura Stack.  All rights reserved.  www.TheProductivityPro.com

There are many terrific blogs on the Web that I enjoy reading.  However, it’s easy to waste a lot of time book marking each individual blog in your “favorites,” and then visiting each one individually when you have time to do some reading.  It can be even worse if you have numerous email subscriptions clogging up your inbox. When you have more than just a few blogs you like to read, make it easy on yourself and try a free, simple solution like Google Reader.

Google Reader allows you to organize your favorite blogs and read them all in one place.  When you subscribe to the RSS feed of a blog, instead of opting to receive emails, select Google Reader as your method of delivery.  You can organize your feeds into folders much like your favorites or bookmarks in your browser.  That way you can quickly scroll through your subscriptions to see which posts you want to take the time to read.  You can also elect to share your favorites with others. I’ve found Google Reader to be a big time saver.  Give it a try!

(C) 2008 Laura Stack.  All rights reserved.  www.TheProductivityPro.com

We’ve all been there at some point—you look back on the week or the month—feeling that too much has been left undone.  You say to yourself, “Where did the time go?” It’s a common lament.  If this sounds like you, it might be useful to try a time log for a week to discover your patterns.  Time logs can help uncover wasted time that can be turned into productive time.  They can also show you when you tend to be most productive, so you can organize your days to take full advantage of those productive times.  You’ll quickly so who is interrupting you the most.  You’ll discover your bad habits and see where you let pleasurable activities take over high-priority tasks.

There are numerous logging software tools available for download on the internet. These can be useful for those who spend their entire work day at a desk in front of a computer. If you frequently travel or spend time out of the office, using the old-fashioned pen-and-paper method works well because you can easily slip it into your planner. On my site at http://www.theproductivitypro.com/FreeStuff/Time_Log.doc, you’ll find a simple template with instructions that you can use to log your time.  Give it a shot.  You might be surprised at what you discover!

Today I’m pleased to feature a guest blogger and fellow productivity consultant, Matthew Cornell.  He has interviewed me in the past and featured me on his blog.  I’ve been following his good work and musings on productivity and wholeheartedly recommend you subscribe to his feed.

by Matthew Cornell: Three Indecisiveness Phrases:

I’d like to tell you about three phrases you and I use that actually mean the opposite, and, when used improperly, hurt productivity and weaken your mind (Gasp!) Fear not, I’ll also share the only times they are OK to use. And I’ll start with a biggie.

“Let me think about it”
This is a classic in being indecisive. Situation: Have you ever been asked for something or had an offer made to you and you answered “Let me think about it”? Typically what this answer really means is “The answer is no, but I don’t want to disappoint you so I’m going to pretend to think about it.” Implied in this is “…and I hope you forget to bring it up again.” Nasty!

In this case, you’re is using the phrase as a crutch, and it has a cost:

It’s going to dog you until it’s resolved.

You’re misleading someone and wasting their time; it’s disrespectful.

You’re training yourself to be indirect and less decisive.
What you’re really doing trading is clarity for a temporary reprieve in disappointing someone. It’s a bad practice. If you know the answer, train yourself to be direct (but sensitive) and get closure right then. If you want to leave the bridge open, fine, but not if you really don’t want to discuss the issue again.

That said, this phrase does have a few specific productive uses:

You need to collect more information. However, ask yourself whether this is an excuse to put off deciding. It’s frequently better to make a decision early on, with less than 100% of possible information, than to strive for perfection. Most decisions can be mitigated later.

You need to clear or verify it with someone else. In this case, commit to a specific date to get back to them, no longer than a few days.

Germination: You really might have to let it germinate. The blogosphere is rife with creativity stories around the subconscious, and hey – who am I to take away your productive shower time But be honest about whether you really need to sit on it.

Here are a few rules if you do decide to defer:

Only one defer allowed per person. Think of it as a rare coupon you don’t want to squander.

Make your decision time bound: Limit how much you’re willing to spend on it, and don’t make it too big – one hour max, say.

Commit to a decision by a specific date (no longer than a week), and tell it to them. Then keep your word.

“Let’s get together sometime”
This really means “I’m not interested (or mildly interested), but not enough to follow through.” The solution here is simple: Pick a date. I found myself weaseling out last week. I really did want to get together with a friend and peer, but I was having a weak moment and used the phrase. It felt weird. Thank goodness she called me on it and said “Let’s set a date. how about next Monday at lunch time?”

A common variation: “We’ll be in touch” – sadly not uncommon when applying for a job or sending an unwanted proposal. Please, put me out of my misery and get it over with! (I’m told companies sometimes get so inundated with resumes that they make it easier on themselves by not sending “sorry” letters. I don’t respect this practice. Disclaimer: I’ve never been in the hiring role.)

“Interesting”
This is a true classic, and often means “That’s really uninteresting” and/or “I disagree but don’t want to get into it with you.” To be fair, this can also mean “I don’t understand or agree, but I’m willing to think about it.” Also, it rally depends on the tone.

Instead of saying this, try getting into question asking mode and being genuinely curious. (For more, see How to help people, step 1.)

(An example: I once sent a resume to a company, waited a few weeks, heard nothing, then called the hiring person. She said “We got your resume. It was … interesting.” Her tone made me think “We thought your use of crayons for the resume was innovative.” Not getting hired worked out much better, BTW.)

Others?
Do you have any favorites? A few others:

“Send me a brochure” (“I’m not interested, but I won’t say so.”)

“That’s something” (“I have no idea what to do with this gift.”)

“She’s not here right now” (“She’s here, but she doesn’t want to talk to you.”

“Thank you for sharing” (“That was wildly inappropriate. Save it for you psychiatrist.”